How would you feel about a robot that looked just like you? One London-based company is seeking a “kind and friendly” face for a robot that will keep elderly people company—and that face could be reproduced on thousands of machines worldwide. The right look will make a big difference, as studies show that a robot’s facial features can drastically affect how humans respond to it. The person who’s chosen for this product will receive the equivalent of about $127,000—but they’ll be giving the robot maker the rights to their likeness for eternity. That sci-fi scenario hasn’t deterred candidates from sending in their selfies; the submission process recently closed after “large volumes” of applications were received. But some are worried about privacy, especially if the company were to sell the facial rights to third parties or start using the face on other robots. “It’s really concerning,” says Matthew Gombolay, assistant professor at the Georgia Institute of Technology, “when you are using somebody’s likeness or aspects of their private life in a way that they may not understand.”