“Defending the Amazon has never been more urgent for our planet,” actor Leonardo DiCaprio tweeted.
In a speech at the United Nations last fall, Bolsanaro said the reports of fires in the Amazon were exaggerated and that the Amazon “remains pristine and virtually untouched.” But a few months later, his comments about the inevitability of the destruction sparked outrage: “Deforestation and fires will never end,” he said. “It’s cultural.”
After his initial defiance, Bolsonaro mobilized the Brazilian military to tackle the flames and issued a decree banning fires in the Amazon for 60 days. The furor reached such a pitch that Brazil’s businesses became worried about the potential impact.
“Did we have our image harmed? Yes,” says Blairo Maggi, a billionaire soybean producer and former agriculture minister known as the Soy King. “Can we recover it? Yes.”
The people who work the land have expressed conflicting feelings about the destruction. For some, the fires are a dual threat, spewing dangerous smoke and destroying a forest that has always provided a livelihood. For others, the deforestation creates much-needed jobs in a sluggish economy.
And some say blame for the destruction goes well beyond Bolsonaro and Brazil. After all, the push into the Amazon has also been driven by demand from abroad. Every year, Brazil exports nearly 15 million tons of soybeans, much of it to China, and more than $6 billion worth of beef—more than any other country in history. Cattle ranches account for up to 80 percent of deforested land in the Amazon, according to the Yale School of Forestry and Environmental Studies.
Major beef and soybean companies have been fined millions by Brazil’s environmental protection agency for buying commodities sourced from illegally deforested land, but environmental rules have proved difficult to enforce.