A new breed of influencer is garnering online attention: dogs on Instagram. Some pooches make as much as $10,000 to $16,000 a post for marketing human items, including clothing, hotels, and brands such as Ralph Lauren and Mercedes-Benz. Although there are plenty of cats on the internet, the predictability and optimistic nature of dogs is sellable to a wider audience, says Karen Freberg, a social media research consultant. Dogs are also a pleasant break from the
The Internet’s Top Dogs

Chewie Chew/@hi_im_chewie via Instagram
Chewie Chew is known for his food reviews.

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