Nutrition-related claims and marketing messages—for example, that something is “all natural” or “organic”—are often placed on products that don’t deliver the nutrition and healthfulness they seem to promise. These claims make people think that a product is beneficial to a healthy diet, when in reality, it might be something that should be consumed infrequently or not at all. Warning labels can cut through the clutter that masks unhealthy ingredients in food and drinks.
Simply put, warning labels work. Research shows that front-of-package warning labels are helpful in identifying foods and beverages that are high in sugar, salt, fat, or calories, and they discourage people from purchasing such products. Just 18 months after Chile’s adoption of warning labels in 2016, there was a 25 percent drop in sugary drink purchases. Since Chile took action, more than a dozen other countries have enacted or are considering food warning labels.
How can consumers make informed choices if food and beverage packages are designed to sell products, not inform the public? Warning labels are a promising policy action that puts our health ahead of companies’ profits. We deserve that.
—FRANCES FLEMING-MILICI
The Rudd Center for Food Policy and Obesity