Fashion enthusiasts have a new way to show off their style on social media: digital clothing. Some companies are now offering intangible outfits and accessories made of pixels, rather than fabric, for customers to “wear.” Those who purchase a digital outfit receive a photo of themselves with the garment professionally edited onto their bodies, ready for online sharing. One advantage compared with traditional fashion is that these clothes don’t have to be physically produced or shipped, meaning they can arrive quicker and have a smaller carbon footprint. While some people see this trend as a waste of money,  the founders of digital fashion start-up DressX predict everyone will eventually be wearing digital duds for video calls, gaming, and more. “Digital fashion is the new fast fashion,” Daria Shapovalova, DressX co-founder, told Forbes. “If we really want it fast, it should be digital.”