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Is Social Media Losing Its Shine?

This chart shows the average time worldwide people spent using social media over the past decade. At first, the time was steadily increasing, but in recent years, it has plateaued, making some experts wonder if social media has already reached its peak. Why do you think these numbers might have stopped growing? 

Source: Statista Digital Economy Compass

Social Media Usage Worldwide

Average time per day on social media

2012: 90 minutes
2013: 95 minutes
2014: 104 minutes
2015: 111 minutes
2016: 128 minutes
2017: 134 minutes
2018: 142 minutes
2019: 145 minutes
2020: 145 minutes
2021: 142 minutes

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