Makena Yee, 21, a college student in Seattle, announced in a recent TikTok video: “Calling all recruiters! These are the reasons why you should hire me!” She outlined her qualifications as companies she’d worked for flashed behind her. The 60-second video quickly racked up nearly 200,000 views—and Yee received more than 15 job leads. She’s not the only one to try this creative tactic: College students and recent graduates are increasingly turning to TikTok to network and find jobs. And dozens of companies—including Chipotle, Target, and Shopify—have started hiring via the app. Some people have raised concerns about fairness, as employers could dismiss candidates based on how they look or act, and those who aren’t adept at creating content might struggle to amass views. But many of the people creating TikTok résumés say the format lets them showcase their skills. “I didn’t feel like my personality or who I actually am was captured in my paper résumé,” says Kalli Roberts, 23, who got an internship at TikTok after posting a video résumé. She adds, “I had 10 other companies outside of TikTok say, ‘If they don’t want you, we do.’”