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Candy Bar Crisis

What a cocoa shortage has meant for the poor farmers who produce it—and the consumers who can’t get enough chocolate

For more than 40 years, Magne Akoua has tended his cacao farm in Côte d’Ivoire, a country in western Africa. It’s thankless work. Cacao—the plant with beans that are turned into cocoa, the main ingredient in chocolate—is one of the hardest and least profitable crops to grow.

“We have to check on our fruit daily,” Akoua told news organization Al Jazeera earlier this year. “Every three months, it becomes ripe and we can harvest it. But harvest hasn’t been good at all lately.”

The neighboring nations of Côte d’Ivoire and Ghana produce nearly 60 percent of the world’s cocoa, but many of the farmers there can’t afford to buy a chocolate bar. And as extreme weather and other conditions in those countries have devastated recent harvests, small, family-run farms are having to turn to other crops to survive.

That’s bad news not just for Akoua and his fellow farmers. It’s also bad news for the rest of the world, as it means the global cocoa supply is shrinking.

Consumers have felt the financial effects. With less cocoa available, the ingredient has gotten more expensive. Global cocoa prices hit a new high this year (see graph, below). That means many chocolate products—ranging from decadent cakes to rich ice cream—cost more now too.

For more than 40 years, Magne Akoua has worked at his cacao farm in Côte d’Ivoire, a country in western Africa. It’s hard work. Cacao is the plant whose beans are turned into cocoa, the main ingredient in chocolate. It is one of the hardest and least profitable crops to grow.

“We have to check on our fruit daily,” Akoua told news organization Al Jazeera in 2024. “Every three months, it becomes ripe and we can harvest it. But harvest hasn’t been good at all lately.”

The neighboring nations of Côte d’Ivoire and Ghana produce nearly 60 percent of the world’s cocoa. But many of the farmers there can’t afford to buy a chocolate bar. Extreme weather and other conditions in those countries have devastated recent harvests. The small, family-run farms are having to grow other crops to survive.

That’s bad news not just for Akoua and his fellow farmers. It’s also bad news for the rest of the world, because the global cocoa supply is shrinking.

Consumers have felt the financial effects. With less cocoa available, the ingredient has gotten more expensive. Global cocoa prices hit a new high this year (see graph, below). Now many chocolate products from cakes to ice cream will cost more too.

Cocoa Countries

The African nations of Côte d’Ivoire and Ghana produce nearly 60 percent of the world’s cocoa.

Jim McMahon

A Challenging Crop

Cacao trees thrive only in hot tropical climates close to the equator, such as parts of Africa, Asia, Central America, and South America.

Cacao trees are highly sensitive to changes in temperature and rainfall. Even in the best conditions, they can take three or more years to produce their first harvest.

Extreme weather due to climate change has made cocoa farming even harder, experts say. In 2023, West Africa received record amounts of rainfall. The cocoa-producing areas in Côte d’Ivoire had their highest total precipitation in more than 20 years, according to the former data firm Gro Intelligence. That excess rain hurt the cocoa harvest.

This year, the farmers have had the opposite problem. West Africa has endured its second-worst drought in more than a decade. In addition, plant diseases are killing cacao trees.

As a result, cocoa production has drastically decreased over the past three harvesting seasons—by 467,000 metric tons in Côte d’Ivoire and by 448,000 metric tons in Ghana. (One metric ton is about 2,200 pounds.)

Cacao trees need hot tropical climates close to the equator, such as those in parts of Africa, Asia, Central America, and South America.

Cacao trees are highly sensitive to changes in temperature and rainfall. Even in the best conditions, they can take three or more years to produce their first harvest.

Extreme weather due to climate change has made cocoa farming even harder, experts say. In 2023, West Africa received record amounts of rainfall. The cocoa-producing areas in Côte d’Ivoire had their highest rain total in more than 20 years, according to the former data firm Gro Intelligence. That extra rain hurt the cocoa harvest.

This year, the farmers have had the opposite problem. West Africa has endured its second-worst drought in more than 10 years. Also, plant diseases are killing cacao trees.

As a result, cocoa production has drastically decreased over the past three harvesting seasons. Côte d’Ivoire’s harvest decreased by 467,000 metric tons, and Ghana’s was down by 448,000 metric tons. (One metric ton is about 2,200 pounds.)

Benjamin Lowy/Getty Images Reportage

A cacao farm in Côte d’Ivoire; some farms use child laborers to help harvest the beans.

‘We’re at the Mercy of a Key Ingredient’

Despite cocoa’s shrinking supply, consumers haven’t given up their love of chocolate goodies. Americans spent $25.9 billion on chocolate confections in 2023, compared with $19.2 billion spent on non-chocolate candy.

When goods or services are in high demand but in short supply, whoever’s selling them often raises prices. This is known as the law of supply and demand (see “Understanding Supply and Demand,” below). U.S. retail chocolate prices have increased 10 percent in the past year and are projected to keep rising, economists say.

“We’re at the mercy of a key ingredient that can really see a lot of variation in price . . . especially when there are problems with the environment,” says Melanie Marks, an economist who recently retired from Longwood University in Virginia.

Despite cocoa’s shrinking supply, consumers haven’t given up their love of chocolate goodies. Americans spent $25.9 billion on chocolate confections in 2023, compared with $19.2 billion spent on non-chocolate candy.

When goods or services are in high demand but in short supply, prices tend to go up. This is known as the law of supply and demand (see “Understanding Supply and Demand,” beow). U.S. retail chocolate prices have increased 10 percent in the past year. The prices are projected to keep rising, economists say.

“We’re at the mercy of a key ingredient that can really see a lot of variation in price . . . especially when there are problems with the environment,” says Melanie Marks, an economist who recently retired from Longwood University in Virginia.

Americans spent more than $25 billion on chocolate in 2023.

But companies know they can raise prices only so much without losing customers, so they have other work-arounds. That includes shrinking package sizes or pushing candies with less chocolate. The new Chocolate Frosted Donut KitKat, for example, is dipped in chocolate on only one side.

Some companies also try to boost their products’ chocolate taste with artificial flavor. You might notice your favorite candy’s label says “chocolate flavor” instead of “chocolate.” To call it “chocolate,” a company must ensure that at least 10 percent of the candy’s weight is cocoa, according to U.S. food regulations.

But companies know they can raise prices only so much without losing customers. They have had to come up with other work-arounds. Changes include shrinking package sizes or creating candies with less chocolate. The new Chocolate Frosted Donut KitKat, for example, is dipped in chocolate on only one side.

Some companies are using artificial flavor to improve their products’ chocolate taste. You might notice your favorite candy’s label says “chocolate flavor” instead of “chocolate.” To call it “chocolate,” a company must ensure that at least 10 percent of the candy’s weight is cocoa, according to U.S. food regulations.

New Approaches to Chocolate

What about trying to boost the cocoa supply? Farmers in Côte d’Ivoire and Ghana are planting more cacao trees, but it takes several years before the trees start producing cacao that’s good enough to sell. The weather conditions that keep damaging the crops don’t help either.

“Once you have trouble with your cacao fields, it’s hard to get them to bounce back,” Marks says.

A few companies are looking into new ways to grow cocoa. California Cultured, a sustainable chocolate and coffee company, is using plant cells to grow cocoa in large indoor tanks. The company’s aim is to one day grow cocoa indoors on a much faster timescale—in days rather than years.

Other businesses are exploring a cocoa-free future. A firm called Win-Win, in the United Kingdom, is one of several companies developing products with plant ingredients to mimic chocolate’s taste and texture. The chocolate alternatives cost more than the chocolate brands most people are used to—for now.

What about trying to boost the cocoa supply? Farmers in Côte d’Ivoire and Ghana are planting more cacao trees. It will take several years before the trees start producing cacao that’s good enough to sell. The weather conditions that keep damaging the crops don’t help either.

“Once you have trouble with your cacao fields, it’s hard to get them to bounce back,” Marks says.

A few companies are looking into new ways to grow cocoa. California Cultured, a sustainable chocolate and coffee company, is using plant cells to grow cocoa in large indoor tanks. The company’s aim is to one day grow cocoa indoors on a much faster pace. They want to grow it in days rather than years.

Other businesses are exploring a cocoa-free future. Win-Win, a company in the United Kingdom, is developing products with plant ingredients to copy chocolate’s taste and texture. Currently, the chocolate alternatives cost more than the chocolate brands most people are used to purchasing.

Will African farmers be able to boost the cocoa supply?

via Instagram

With cocoa so expensive, companies are getting creative; a new KitKat bar with chocolate on one side.

That could change as people spend more time developing chocolate surrogates—especially if cocoa availability drops further, says Alma Bezares Calderón, an economist at Pitzer College in California.

“We’re going to see that substitutes are going to become cheaper,” Calderón says.

That means the price of cacao would go down, which would be more bad news for cacao farmers, Marks notes. But it could spell relief for companies manufacturing chocolate products—and the consumers purchasing them.

“If the chocolate substitute really turns out to be a high-quality substitute,” she says, “that’s going to potentially be a game-changer.”

That could change as people spend more time developing chocolate substitutes—especially if cocoa availability drops further, says Alma Bezares Calderón, an economist at Pitzer College in California.

“We’re going to see that substitutes are going to become cheaper,” Calderón says.

Lower cacao prices would be more bad news for cacao farmers, Marks notes. But it could spell relief for companies manufacturing chocolate products and for consumers.

“If the chocolate substitute really turns out to be a high-quality substitute,” she says, “that’s going to potentially be a game-changer.”

Cocoa Prices Over Time

The price of cocoa is measured in metric tons. How much did a metric ton of cocoa cost in March 2024?

Sources: World Bank/Statista (2008-2023); Intercontinental Exchange Inc./Bloomberg (2024)

Understanding Supply & Demand

★ SUPPLY is the amount of a product that’s available. 

★ DEMAND is the amount of a product that people want to buy. 

★ PRICE is closely linked with supply and demand.

★ SUPPLY is the amount of a product that’s available. 

★ DEMAND is the amount of a product that people want to buy. 

★ PRICE is closely linked with supply and demand.

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When supply is high but demand is low, businesses often lower their prices.

When supply is low but demand is high, businesses often raise their prices.

When supply is high but demand is low, businesses often lower their prices.

When supply is low but demand is high, businesses often raise their prices.

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